Shiny Pink Flower

Thursday, October 24, 2013

✿ Jenni Button unveils Spring Summer 13/14 Collection ✿

Hi everyone,

So, it's time again when designers release their Spring / Summer 2013/14 collections and in this post I will be covering Jenni Button's perf collection for Spring / Summer 2013/14.

Jenni Button, synonymous with glamour, elegance and sophistication, has 13 stores in South Africa as well as a Bridal&Couture studio in the heart of Cape Town.

Jenni Button's new Spring / Summer 2013/14 collection is inspired by modernized contemporary abstract art and architecture. I think this line is actually perfect for summer because it has a very whimsy but minimalist touch to it.

The ready to wear collection was inspired by artist Anish Kapoor renowned for his breathtaking minimalist sculptures with sensual curves and lines.

Whaaaaat?? You can use architecture for inspiration to designing clothing??

Side note:
Sir (Yes! Sir!) Anish Kapoor is an Indian-born British sculptor that is known for his brilliant sculptures such as Tees Valley Giants, Cloud Gate, ArcelorMittal Orbit and Sky Mirror. *Stunning, hey??*
He has won countless awards and honours in his name. Extraordinary? I think so.

Tees Valley Giants | Cloud Gate | ArcelorMittal Orbit | Sky Mirror

Back to the collection...

Anish Kapoor's style of architecture can be seen in Jenni Button’s iconic jackets and dresses, whilst the seam lines are meticulously positioned to draw ones eye to the female form. Trousers, skirts, shorts and blouses are likewise a reflection of these lines with a subtle angularity.

The colour scheme is grounded by neutrals of white, stone, ink and black; layered onto this is a 
bust of energy and colour. The warmer hues incorporated are red, hot pink, coral, blush and nude, while the cooler hues are electric blue, sky blue, aqua and mint, with a fine balance of brights and pastels found throughout the collection.

My two fave dresses!
Jenni Button combined two contrasting effects and made it work,  it is masculine yet feminine, bold and angular yet soft and subtle. Clean minimalistic aesthetic, added into the collection is a burst of metallic and encrusted embellishment. 

Jenni Button, synonymous with glamour, elegance and sophistication takes the Couture Collection to exciting new heights this season, whether one-off pieces for formal evening wear occasions, beaded cocktail dresses for glamorous parties or even wedding dresses. Always reinventing, Jenni Button has become the benchmark of luxury in South Africa and are regularly flaunted by a host of A-list celebrities.

Honestly, I love the look of this collection. I am into neutral tones with just a splash of colour. I think this collection is perfect for a beautifully sunny day out or even a hot night out on the town.

The Jenni Button Spring Summer 2013/14 Collection is available at Jenni Button’s 13 stores countrywide. For more info, call Jenni Button’s studio on 021 461 1207, or visit Jenni Button SA.

Until next time..

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